How ROI.dog Works

Three simple steps to clarify what's happening in Google Ads—and what to do next.

The flow

From secure link to actionable findings—nothing generic, just the path we walk with you.

Connect

Securely link your Google Ads account in seconds.

Analyze

Our AI-trained snout scans for wasted spend and hidden opportunities.

Implement

Receive an actionable report and apply fixes at your pace—or with our help.

Same idea at full scale: an analysis-only connection, a blunt read on waste and structure, then a checklist you—or we—can execute. Depth depends on the account; the sequence doesn't.

Audit coverage

What the free Google Ads audit reviews

The 127-point audit organizes account evidence into practical areas so isolated warnings do not hide the issues with the strongest potential impact.

Spend and search terms

Looks for costly queries, weak intent, and patterns that may deserve negatives or tighter targeting.

Campaign structure

Reviews campaigns, ad groups, keywords, match types, networks, and overlapping account structure.

Budgets and bidding

Examines allocation, pacing, bidding signals, and whether important campaigns appear constrained.

Conversion tracking

Checks conversion actions and available signals for setup problems that can distort optimization.

Ads and assets

Reviews ad coverage, creative signals, assets, and areas where testing or variety may be limited.

Audience, geography, and devices

Compares available performance segments to surface concentrated cost, strength, or risk.

Methodology

How ROI.dog turns account data into findings

Evidence before explanation

A finding starts with account data available through the authorized Google Ads connection, not a generic checklist alone.

Impact before volume

The report favors issues with clearer cost, conversion, tracking, or structural consequences instead of treating every warning equally.

Recommendation, not mutation

ROI.dog explains a potential action and its evidence. It does not apply the change to the connected account.

What you receive

A summary of the strongest account signals
Findings grouped by audit area and likely impact
Supporting metrics and evidence available for each check
A prioritized list of issues to review first
Plain-language context for founders, marketers, and agencies

Important limitations

Results depend on the data, date range, account history, and permissions available at audit time.
Incomplete or incorrect conversion tracking can limit what performance data can prove.
AI-assisted analysis can be incomplete or wrong and should be reviewed before action.
ROI.dog does not guarantee savings, revenue, conversion volume, or campaign performance.

Ready to see what ROI.dog finds?

Start with a free audit and get a clear read on waste, structure, and next fixes.

Get my free audit