Free audit · AI-assisted · Analysis-only workflow
Free Google Ads audit: see exactly where your budget goes.
Our AI runs a 127-point inspection of your account and shows you — in plain English, in real dollars — what's working, what's wasting money, and what to fix first.
No campaign changes · Revoke anytime · 2 minutes
The average account wastes 21% of its budget. Here's where.
Search terms that trigger your ads but have nothing to do with your business.
If your conversions aren't tracked correctly, every other metric is a lie.
Ad extensions, bidding strategies, and keyword gaps your competitors already exploit.
127 checks across 8 categories
Wasted spend
Search terms burning budget with zero conversions
Quality scores
Keyword-level QS breakdown and what it's costing you
Campaign structure
Ad groups, match types, negative keyword coverage
Ad copy & testing
Missing extensions, single-ad ad groups, untested RSAs
Bidding strategy
Is your bid strategy right for your goals and budget?
Competitor landscape
Who's bidding on your keywords and what they're doing differently
Conversion tracking
Is your tracking set up, firing correctly, and counting accurately?
Budget allocation
Are your best campaigns getting enough budget to win?
Three steps. Two minutes. No risk.
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Executive, marketer, or agency — the audit tailors itself to what matters to you.
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Analysis-only by design. Google shows a broad Ads permission, but ROI.dog never sends campaign changes. Revoke anytime.
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127-point inspection with specific findings, dollar impact, and prioritized fixes.
