A clearer way to understand Google Ads performance

Why ROI.dog exists

Google Ads accounts collect years of settings, search terms, experiments, budgets, and tracking decisions. The result can be difficult to review objectively, especially when reporting focuses on totals instead of the decisions behind them.

ROI.dog starts with a free audit so a business can see useful evidence before deciding whether ongoing monitoring or a paid subscription is worthwhile.

What the audit does

After a user authorizes access, ROI.dog reads the available Google Ads account data and evaluates it across a structured set of checks. The report groups findings by their likely impact and explains them in plain language.

• Search terms and patterns that may be wasting spend
• Campaign, ad-group, keyword, and match-type structure
• Budget allocation, pacing, and bidding signals
• Conversion action setup and tracking quality
• Ad copy, assets, audiences, geography, and network performance

Analysis-only by product design

ROI.dog is designed to analyze and explain. It does not apply campaign, bid, keyword, budget, or tracking changes to a connected Google Ads account. The account owner remains responsible for deciding which recommendations to use.

Who it is for

ROI.dog is built for founders, in-house marketers, consultants, and agencies that want an independent second look at an account. The product is US-first and written in English, but businesses outside the United States can use the same audit workflow where the service is available.

Operator and contact

ROI.dog is a product operated by Pyxl. Questions about the product, privacy, billing, or security can be sent to cs.pyxl@gmail.com.